Niche
Spine Thearapist
Timeline
5-6 Months
Key focus
Niche Positioning, Authority Building, Organic Growth, Lead Conversion
Year
2023
The Challenge
When Deep first reached out to us nearly two years ago, he had around 3,000 followers and one clear goal in mind - he wanted to reach 10,000 followers in three months.
At that point, his intention was to build content around PCOD, PCOS, fertility, and general wellness. We initially agreed to support this direction and began working on his Instagram presence.
However, within the first month of working closely with Deep, we identified a major gap between what he wanted to do and where his strongest expertise actually lay.
Deep had powerful testimonials, real client transformations, and hands-on experience in spine therapy - helping people with disc bulge, herniation, postural imbalances, and chronic back pain through movement-based healing.
Yet, this expertise was not clearly reflected in his content or positioning.
At that time, the spine niche was relatively under-served, with very few creators building focused authority in this space. Despite this, shifting direction felt risky to the client, especially because early follower growth slowed down instead of spiking.
Deep questioned whether this shift was the right decision.
Our Strategy
Instead of chasing fast numbers, we made a deliberate decision to build depth before scale.
We firmly advised Deep to move away from broad wellness and fertility topics and fully reposition himself as a spine therapy specialist. This was a strategic choice based on:
His real-world results
Strong client case studies
Low competition in the niche
High demand from people actively searching for spine solutions
Our priority was not virality.
Our priority was trust, clarity, and conversion.
We rebuilt his positioning from the ground up:
Defined a clear niche around spine health and rehabilitation
Structured his profile to instantly communicate authority
Designed content pillars focused on disc bulge, herniation, posture correction, and movement-based healing
Shifted content from generic advice to problem-led, solution-oriented education
Even though follower growth was initially slow, the audience quality improved dramatically. By the time Deep reached around 10,000 followers, his income and enquiries were already stronger than many creators with 100K–500K followers.
Execution & Business Support
As the account matured, we expanded beyond content.
We:
Developed structured asana-based videos and educational talking reels
Integrated testimonials and recovery journeys into content
Helped streamline lead handling and sales conversations
Supported him in building systems for enquiry management
Assisted in setting up his website, CRM, and internal processes
When Deep reached a point where he could no longer manage sales and operations alone, we stepped in to help organise and structure the backend of his business.
Over time, this allowed him to:
Build a dedicated team of 7–8 members
Handle a growing volume of daily enquiries
Scale his services sustainably without burnout.
The Results
Today, Deep’s brand is no longer dependent on viral reels alone.
Followers grew from 3,000 to 30,000+ organically
Engagement quality is high, with intent-driven audiences
Hundreds of DMs continue to come in regularly
His account ranks consistently on Explore and hashtag pages
The brand has evolved into a scalable, system-led business
Most importantly, Deep’s Instagram presence now functions as a trust engine.
People visiting his profile instantly understand:
What he does
Who he helps
Why they should trust him
This is not just a growth story.
It is a case study in building a business-first personal brand, where authority, systems, and clarity compound over time.