Dr. Shruti Baakliwal

The Challenge

When Shruti came to us, she was already posting consistently on Instagram.

However, despite regular content creation, her account was not growing.

Her reels were struggling to cross 1,000 views, engagement was minimal, and follower growth had completely stalled. Even with quality content and effort, her posts were not reaching the right audience, and there was no inbound interest for her services.

After a detailed audit, we identified two major roadblocks:

• Her primary account was shadowbanned, which severely limited reach and discoverability

• Her content did not clearly reflect her expertise, authority, or niche, making it difficult for audiences to understand who she was and why they should trust her

Although Shruti is a highly qualified Reiki Grand Master, her profile lacked clear positioning. The messaging was scattered, and her personal brand was not communicating the depth of her work.

Continuing to push content on a restricted account would have resulted in slow, inconsistent growth.

A reset was necessary.

Our Strategy

Instead of forcing growth on a broken account, we made a strategic decision to start fresh.

Shruti had a secondary account that was previously used only for ads, with around 200 followers. We stopped all paid promotions and rebuilt this account organically from the ground up.

Our focus was clarity before content.

We repositioned Shruti clearly as a Reiki Grand Master, and defined focused content pillars around: • Trauma and emotional healing

• Cord cutting and energy release

• Money Reiki and abundance blocks

• Real-life emotional patterns and healing journeys

Once the positioning was clear, every piece of content followed a structured approach.

Each reel was created with: • Strong intent and clarity of message

• Emotional storytelling that resonated with lived experiences

• Simple, relatable language

• Clean visuals that supported trust and authority

We prioritised depth over volume and ensured that every reel aligned with her expertise and audience pain points.

Within 10–15 days, the account showed signs of healthy growth, confirming that the shadowban issue was resolved and the strategy was working.

The Results

The impact was visible quickly and compounded over time.

Within just four months, Shruti’s new account grew organically from 273 to 5,000+ followers.

Her first breakthrough reel crossed 1.9 million views, followed by reels reaching 6.1 million and 1.6 million views. After these viral moments, her content performance stabilised at scale.

Every subsequent post consistently crossed 4K–5K views, with several reaching 100K+ organically.

In total, the account generated 10M+ organic reel views, with: • Zero paid ads

• No influencer collaborations

• No artificial boosts

More importantly, this growth translated into real business outcomes.

As her content reached the right audience, people began recognising her authority, trusting her work, and reaching out directly. Shruti started receiving multiple organic leads and session enquiries directly through her Instagram.

This was not just visibility growth.

It was authority-led growth that converted into sales.