Niche
Interior Designer
Timeline
1 Month
Key focus
Luxury Positioning, Portfolio-Led Content, Organic Reach, Premium Lead Attraction
Year
2024
The Challenge
When Rashi came to us, her Instagram account was inactive, with around 200 followers and no clear interior design presence online.
She had strong clarity about her aesthetic and the kind of brand she wanted to build. At the same time, she was very clear about what she didn’t want no trend-driven reels, no material explainer content made for virality, and no collaboration-heavy formats that diluted her luxury positioning.
She also believed that after a certain number of posts, boosting and ads could be used to grow. However, she was unsure how to translate her work into content that attracted the right audience and reflected long-term, high-end value.
The challenge was to build visibility, authority, and demand organically, while positioning her as a premium, long-term luxury brand without compromising her aesthetic.
Our Strategy
We positioned Rashi’s Instagram as a digital extension of her portfolio, not a trend-driven content page.
From the very first reel, every piece of content was aligned with her aesthetic and focused on luxury residential interiors. Each reel was curated to showcase her design sensibility, structure, and detailing - attracting a premium audience that values quality over virality.
While boosting was initially considered, our strategy was clear:
to push her content organically onto the Explore page through strong hooks, high retention, and intentional visual storytelling.
We avoided trends, collaborations, and generic formats, and built clear content pillars around visual storytelling and thoughtful design walkthroughs.
We supported Rashi end-to-end - from content direction and scripting to shooting approach, visual framing, editing, and posting — ensuring every reel was designed to maximise organic discovery.
The Results
Within just 10 reels, one of Rashi’s reels crossed 6M+ views organically, without any paid promotion.
After this breakthrough, multiple reels consistently reached 200K–300K views, and the account grew rapidly from 200 to 30,000+ followers.
Beyond views and followers, the growth translated into luxury residential interior enquiries from multiple cities across India, with clients reaching out after clearly understanding her aesthetic, expertise, and design approach.
Today, her Instagram functions as a high-trust digital portfolio l Anyone landing on her page can instantly understand her design sensibility, her focus on luxury interiors, and the quality of her work.
All of this happened without spending a single rupee on ads.
This growth was not accidental virality. It was the result of clear positioning, planned strategy, and intentional content execution.